POGs are often used to refer to planogram specialists. It helps retailers optimize product placement to increase sales and improve the shopping experience for customers.Ī planogram is a graphic that illustrates the placement of particular retail products on shelves or displays to encourage client purchases.Ī planogrammer or planogram expert is a person with this skill. In retail business, a planogram is a critical tool for visual merchandising and store planning. Planograms pay close attention to point-of-sale locations as well as product placement and displays. Planogram ia a schematic tool for designing a retail store layout. What is a Planogram and Its Importance in Retail Storeĭepartment of Textiles (Fashion Technology)ĭKTE’S Textile & Engineering Institute, Ichalkaranji, India
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